Digital Growth Manager

Website Fresh Tracks Canada

Job Details


Qualification  Any Graduate, Post Graduate
Industry  Private
Employment Type  Full Time
Work Hours  8 Hours
Salary  CAD 38 To CAD 40 Per Hour



Do you love to travel, strategize, and drive website conversions in a fun, supportive environment? We do, and Fresh Tracks Canada is looking for a Digital Growth Manager, who will lead conversion rate optimization across our websites.

Reporting directly to and supported by the Vice President, Analytics & Insights, the successful candidate will drive the overall digital conversion strategy and execution in partnership with a multifunctional team. This high-profile role will lead web research, testing, analytics, and competitive intelligence for the company.

Job Requirements/Qualifications:


  • Manage and improve conversion points in the visitor journey to drive leads to the sales funnel.
  • Drive conversion optimization strategy for all web properties, proactively uncovering opportunities and making data-informed decisions.
  • Guide creation of superior user experiences that deliver high-converting landing pages for various web traffic sources.
  • Increase visitor-to-lead conversion of web properties through fast and actionable A/B testing.
  • Collaborate with a multifunctional team to implement new web content and features.
  • Follow a testing roadmap and present CRO performance insights to the leadership team.
  • Continually test and measure performance with accurate and actionable tracking and reporting.
  • Conduct competitive research and assessments that generate actionable insights.
  • Stay on top of Conversion Rate Optimization trends and best practices/tools.


  • It may be necessary to help with all other aspects of running and developing our business.
  • Generate new ideas and efficiencies to constantly improve and enhance Fresh Tracks Canada and the way we work.
  • Overall high level of individual responsibility is required and it is important to appreciate the job necessitates a willingness to embrace challenge and change and to work in a highly entrepreneurial way under management’s guidance.


  • Proactively act as an owner and collaborate with a sense of urgency to move initiatives forward.
  • Think strategically, and creatively, and identify and resolve problems.
  • Foster strong stakeholder relationships at various levels.
  • Articulate insights and issues clearly and effectively to technical and non-technical people.
  • Not just provide data but analyze it and extract actionable learning and insights.
  • Are personable, good-natured, and work well with others.
  • Are able to influence others to make data-informed decisions.
  • Care about the brand and our stakeholders (internal and external).
  • Empathize – you can put yourself in our customer’s (and your colleagues’) shoes.
  • Believe that done is better than perfect, particularly when problems arise.
  • Are resilient and not easily put off by setbacks .
  • Believe in ownership, transparency, and collaboration.
  • Enjoy travel!


  • 3 weeks vacation (4 weeks after your first year).
  • Extended health benefits package.
  • Applause Recognition.
  • The comprehensive employee assistance program.
  • Flexible health and wellbeing days.
  • Paid anniversary day off.
  • “paternity leave” days for your new furry family members.
  • Remote and hybrid working options are available.
  • Great working hours.
  • Stylish office location in Vancouver, located close to public transit.
  • Friendly and fun team environment with company celebrations and social events.
  • Access to Canadian travel industry discounts!

To apply for this job please visit