Assist in product development and direct and evaluate the marketing strategies of establishments
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations
Establish distribution networks for products and services, initiate market research studies and analyze their findings
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Plan, organize, direct, control, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization’s Internet presence
