Market Research Analyst
A market research analyst is a business expert who consults different sets of individuals or products, collecting, processing and translating business-related information for their employers or clients. An analyst writes reports of their findings in a spreadsheet.
- Step 1: Earn a Bachelor’s Degree. Students can begin their paths by earning a bachelor’s in marketing, bachelor of business administration, or bachelor’s in psychology.
- Step 2: Build On-the-Job Experience.
- Step 3: Earn a Master’s Degree (Optional)
- An analytical mind.
- Strong knowledge of statistics and computers.
- An ability to handle data to work in quantitative research.
- An interest in psychology and behavioral science for qualitative research.
- Specific scientific or technical knowledge to work as an industrial researcher
What do market research analyst do?
Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote their products and services. They research competitors and their marketing methods, and study and gather consumer information.
How do I start a career in market research?
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Educational Requirement:
To pursue this degree from a reputed college, you need to have a minimum of 50% in 10+2. The undergraduate degree in business administration can fetch you an entry-level job in a market research field like a researcher or junior market analyst. The job outlook for this occupation is excellent. The U.S. Bureau of Labor Statistics predicts that employment will grow much faster than the average for all occupations between 2016 and 2026, and thus classifies it as a “Bright Outlook Occupation.”
What certification do I need to be a market research
The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. To become a market researcher you usually have to complete a degree in business, management or commerce with a major in marketing. It is also possible for graduates of statistics, psychology, sociology, economics, behavioral sciences or computer science degrees to enter this occupation.
How to get a job as a market researcher?
- Step 1: Earn a Bachelor’s Degree. Students can begin their paths by earning a bachelor’s in marketing, bachelor of business administration, or bachelor’s in psychology.
- Step 2: Build On-the-Job Experience.
- Step 3: Earn a Master’s Degree (Optional)
Market research analysts typically need a bachelor’s degree in market research or a related field, such as communications, statistics, or computer and information technology. Others have a background in business administration or social science.
How to grow my career as a market research analyst ?
In order to become a professional Market research analyst, you must have a bachelor’s degree in the same field or an MBA from a reputed institute . The course you have undergone or studied must have Mathematics or Statistics, Marketing, Business studies and Market Survey. Market research is one of the best professions for all the curious minds who like to explore and find out how and why things work. Market research analysts are the backbone of all crucial business strategies. They have to play varied roles to understand and improve the sales of a firm.
